Interbrand names 2017’s Breakthrough Brands

Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to

IBM puts AI front and center as it unveils new global brand platform

The world’s most valuable* business-to-business brand this week launched its new global brand platform, You to the Power of IBM. Big

Happy ‘Chinese Brands Day’!

Today – like every May 10 to come – has been designated a hallowed day for brands from the emerging

Dove packaging shapes up as inspired creative

In a creative demonstration of their brand’s core positioning, Dove Body Wash has released a series of bottles that come in different

How AI and speech can give your brand a new voice

Voice technology drives greater emotional connection with brands, according to a pioneering study by Mindshare and J Walter Thompson Innovation Group.  The study

From Brand’s End to John O’Groats… has Brexit bludgeoned Brit brands?

British brands have suffered “dramatic falls” in value this year, according to global brand valuers Brand Finance. 88 of the

Attack of the Drones – New AdTech to take to the skies!

A clever drone-powered flying screen created by NTT Docomo is expected to provide advertisers with new Out Of Home advertising opportunities at

Research shows why it’s time to retire “Ad Mum”

New research in Britain by Saatchi & Saatchi and Mumsnet shows how traditional research and marketing techniques have been selling the

Strong brands find it easier, cheaper to raise funds – study

A strong brand doesn’t just generating new sales, it also boosts a business’s ability to raise new funds, according to

How brand lovers hoard – research

58% of food brand lovers admitted to hoarding their favorite product, according to a recent study released by Foodmix Marketing Communications.

Beckhams Begin NextGen Brand Protection

Brand-savvy former Spice Girl, now fashion designer, Victoria Beckham, has trademarked her daughter’s name across the EU. Harper Beckham, a

Why Consumers Boycott Brands – Study

More than a fifth of consumers have boycotted a brand as a result of a scandal or negative press, and

Could blockchain be the Next Big Thing for Marketing?

One of the hottest new technologies in recent years is Blockchain… a ‘shared ledger’ that enables companies to track transactions in