President Gifts “Failing” Media a Reversal of Fortune

The so-called “failing media” have ironically gained subscribers from the persistent attacks leveled at them by President Donald J Trump. The New

President’s Media Coverage Breaks All Precedents

President Donald J Trump broke all previous records for “earned media” during his first month in office. According to reports

KitKat Hyper-Personalises to Promote

KitKat is the latest brand to use hyper-personalisation of its product as a marketing promotion. Building on Coca-Cola’s “Share a Coke with…”

Handy Guide to Social Media Video Measurement

With video playing an even stronger role in marketing, it’s worth understanding the different ways social platforms measure and report video viewership.

Snapchat opens APIs to advertisers

Youthful social platform of the moment, Snapchat, has stepped up its monetization efforts by opening up its APIs to advertising.

Brand Blunder #70: Vogue red-faced over “yellowfacing”

Fashion magazine Vogue’s efforts to address the perception that it’s culturally insensitive have experienced an embarrassing “wardrobe malfunction”. Under fire for narrowly portraying

Judge: Festival of Media’s MENA Awards

I’m honored to have been selected as a judge for the Festival of Media’s MENA Awards. The awards celebrate the best in

Customer Experience: the Good, Bad and Ugly Emotions Brands Provoke

Emotion is now the number one driver of a great customer experience – outpacing ease and effectiveness – according to

More US Brands turn to Social Activism

With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to

Chastened Facebook to get more accountable

Facebook, now one of the world’s largest advertising platforms, has finally agreed to greater transparency, accountability and precision in the the

No easy exit for retailers of Trump-branded products

Retailers’ dilemmas in dealing with Trump-branded products became even more complicated yesterday, when the President publicly reprimanded a retailer for

Google Pips Apple as World’s Most Valuable Brand

Google has been crowned world’s most valuable brand, ending Apple’s 5 year reign. According to the latest Brand Finance Global

Companies re-evaluating association with Trump brand – report

The fascinating saga of how the Trump Brand will be affected by Donald J Trump’s presidency continues to play out in the weekly headlines.

From Irons to Lasers – Branding Goes Full Circle

The concept of Branding has come an ironic full circle, with laser technology replacing sticky labels on fruit and vegetables. Derived from the

Simple Brands Pay Dividends – Study

Simplicity is paying dividends for brands, according to research by Siegel+Gale. Their seventh annual Global Brand Simplicity Index™ found that: Simplicity