Watson AI soups up interactive ad

Andy Warhol’s favourite soup brand is using the power of artificial intelligence (AI) to cook up new customers. Using the

An Awful(ly) Sneaky Sneaker Ad

I’ve always believed in honesty in advertising – an essential ingredient of Brand Authenticity. However, I can’t help but grudgingly

Brand Blunder #89: a shocking brand name

Here’s a short and sweet Brand Blunder.  In fact, I don’t think I even need to explain why it probably

Why Uber’s challenge is not “brand management”

One of the toughest branding jobs in the world must surely belong to Bozoma Saint John, recently appointed Chief Brand Officer at Uber.

Less lobbying, more leveraging: how Australian retailers can beat the Amazon octopus

Some established Australian retailers have reportedly lobbied their government’s competition agency for protection from Amazon’s imminent launch in their market.

Brand Blunder #88: is the new F1 logo “the pits”?

Some of Formula One’s most famous drivers have criticised the sport’s new logo, which was launched after last weekend’s season-ending

Brand Blunder #87: Cricket Council caught out

It’s entirely fitting* that Brand Blunder #87 be about the game of cricket.   Even though much of the terminology I’ll

Why some brands chose to “go dark” on Black Friday

Black Friday is one of the most important retailing days of the year.  However, several brands chose to opt out of

Trump Washington Hotel spawns Anti-Brand rival

The Trump International Hotel in Washington – located on very same street as the White House and the Capitol building

Germany usurps US to become leading nation brand

Germany has usurped The United States as world leader in national image and reputation, according to the The Anholt-GfK Nation Brands