The Storied Origins of the World’s Most Memorable Ringtone

In a previous post, I shared the US’s most memorable brand jingles.  Today, courtesy of The Vintage News, I’ll share

Is brand loyalty “a thing of the past”?

“Brand loyalty is tumbling” according to e-commerce providers Salmon, based on a consumer study they commissioned recently. 88% of the consumers

How music can build your brand’s identity – and sales

How is music contributing to – or detracting from – your brand…? While the art of branding so often focuses

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

How to stand apart from the growing tide of telemarketing spam

Tired of receiving unsolicited (‘spam’) telephone sales calls…?  Then spare a sympathetic thought for the beleaguered consumers of India. According to

Brand Blunder #78: PR firm invokes the ghost of apartheid

When your business is about creating news for others, it’s best not to become the news yourself. None-the-less, British public

Leveraging MarTech to Automate Research

Expensive market research has long been a drain on our media budgets. Now, technology is helping us drive down costs

Campaign outs China’s most politically-incorrect ads

In the continuing tradition of The Brandthropologist’s popular Brand Blunder series, I’m pleased to share with you Campaign‘s video compilation of the most

The Onion moves long-format advertisers to tears

Satirists The Onion have neatly illustrated the problem for long-format thought leadership advertising in a world of post-millennial attention spans. The

Air France spin-off is less chic, more millennial

With the Millennial generation now the largest in the world, Air France-KLM Group is introducing a new air travel brand

Amazon sets high bar on delivery… but retailers can top it

The availability of 2-day delivery via Amazon Prime has fundamentally reshaped consumers’ expectations of ‘acceptable’ online delivery times and charges.

Brand Blunder #77: Audi ad in Chinese cultural collision

Luxury car brand Audi has revved up its Chinese customers with an advertisement variously described as ‘sexist’ and ‘demeaning to

AI moves from sci-fi to must-have

Artificial Intelligence is rapidly becoming essential to successful marketing, and is giving rise to a new age of more effective