Amazon to erect anti-competitor barrier around its stores

In an ironic twist, retailing behemoth Amazon is reportedly taking measures to ensure customers in its physical retail stores can’t

Brand Blunder #76: MENSA Mic Drop vs Dumb & Dumber

Implying “customers are stupid” might not seem a wise brand strategy.    Yet that’s exactly what CA Technologies seems to

Brand Blunder #75: Blind to the Similarities?

Can the same original idea occur independently to several advertising creatives…? Sure, it’s possible.  Just as it’s possible that an

Samsung defies disasters to remain Asia’s top brand

Neither exploding mobile phones nor a management corruption scandal were enough to topple South Korea’s Samsung from retaining first place

Most celebrity social endorsements deceptive: study

90% of celebrity brand endorsements on Instagram are not compliant with US Federal Trade Commission regulations, according to a new

Peril for brands in politics: research

Most consumers dislike brands that get involved in politics, and are more likely to avoid brands that take a negative

Interbrand names 2017’s Breakthrough Brands

Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to

IBM puts AI front and center as it unveils new global brand platform

The world’s most valuable* business-to-business brand this week launched its new global brand platform, You to the Power of IBM. Big

Happy ‘Chinese Brands Day’!

Today – like every May 10 to come – has been designated a hallowed day for brands from the emerging

Dove packaging shapes up as inspired creative

In a creative demonstration of their brand’s core positioning, Dove Body Wash has released a series of bottles that come in different

How AI and speech can give your brand a new voice

Voice technology drives greater emotional connection with brands, according to a pioneering study by Mindshare and J Walter Thompson Innovation Group.  The study

From Brand’s End to John O’Groats… has Brexit bludgeoned Brit brands?

British brands have suffered “dramatic falls” in value this year, according to global brand valuers Brand Finance. 88 of the

Attack of the Drones – New AdTech to take to the skies!

A clever drone-powered flying screen created by NTT Docomo is expected to provide advertisers with new Out Of Home advertising opportunities at