Brand Blunder #116: AT&T unapologetic about deceptive devices

US telco AT&T – caught out last week trying to make some of its mobile phones appear like newer generation

Why some big name brands are creating anonymous umbrellas

In a reversal of the previous trend* for holding companies establishing umbrella brands, a growing number of successful brands are

Brand Blunder #115: AT&T veers onto The Verge

It’s rarely wise to put media companies offside… their access to unlimited communication bandwidth makes them powerfully vocal adversaries. However,

That time a clone Clooney hijacked Nespresso

Celebrity endorsement is one of the oldest marketing strategies in the book. But what happens when a competitor creates an

Hyundai’s brand spin-off adopts “Brand Prisoner” spin

Korean car manufacturer Hyundai is urging Australian luxury car buyers not to be “brand prisoners”, as it prepares to launch its

UK to formally ban harmful gender stereotypes in ads

Harmful gender stereotypes will be formally banned from UK advertising from 14 June 2019. As foreshadowed earlier this year, the

Payless experiment proves the value of a prestige brand

Budget shoe brand Payless has shown just how much value can be added by premium branding. Payless invited social media

Brand Blunder #114: new brand never even had a chance

New brand launches are expensive.   After all the brand strategy and product design work which led to the decision to

Why some retailers opted-out of Black Friday this year

“Black Friday” (the day after US Thanksgiving)  has become retailers’ biggest annual sales event.  However, a number of brands opted out

Brand Blunder #113: D&G in the poo over offensive Chinese promotion

Fashion brand Dolce & Gabbana was forced to cancel its first ever Shanghai fashion show last week after on online

Kleenex strikes a blow for gender equality

Tissue brand Kleenex has reacted to concerns about gender bias by renaming its “Mansize” tissues to “Extra Large”. “Mansize” tissues