Brand ban proves the power of packaging

Making all cigarette packets look the same reduced brand appeal and encouraged quitting, according to Australian research. Australia legislated that

From Irons to Lasers – Branding Goes Full Circle

The concept of Branding has come an ironic full circle, with laser technology replacing sticky labels on fruit and vegetables. Derived from the

New Domain, Fresh Coat of Paint

Welcome to the new look Brandthropologist… now on a dedicated domain, sporting a new visual identity. Backstory… My original domain – ellevsen.com –

Creativity flags in design of 'new' brand Sweden

The Swedish government today unveiled a new national brand identity. Or did it…? One year in the making, the new face of

Yahoo! drops the final veil

In a post last month,  I expressed my mild misgivings about Yahoo!’s 30 Days of Change initiative…  an extended and

Logo design comp enters final days

The competition on stocklogos.com to create a unique logo for my blog is in its final days, so head over if