I’ve shared before how the psychology of color influences branding. Now, David Elvis, director of Pink Penguin Creative, has written an interesting
The iconic Kodak logo – once one of the world’s most recognisable – has been revived. Original designed by Peter Oestrich,
Courtesy of Ogilvydo comes this useful graphic showing how brands can use colours to help convey their brand personality.
Fast Company have asked some of the most talented graphic designers working today what they believe is the best logo ever
Cut-price grocer Aldi would be well-advised to invest a little more on graphic designers, after an unfortunate design gaffe required it to recall
I enjoy thoughtful graphic design. And I expect nothing less from the Media Lab at MIT. Media Lab is a 30-year-old spin-off from MIT’s
What makes a great logo? Designer Min Ming Lo has published a useful list of key design considerations. Lo’s article provides
Can’t tell your Art Noveau from your Art Deco? Can’t discern the difference between Pop Art and Post Modern?
Between 62 and 90 per cent of snap judgments made about products are based on colour alone, according to research
The Swedish government today unveiled a new national brand identity. Or did it…? One year in the making, the new face of
Coca-Cola restored some fizz to its brand this Summer by replacing its iconic product name with the UK’s 150 most
In a post last month, I expressed my mild misgivings about Yahoo!’s 30 Days of Change initiative… an extended and
Faded dotcom darling Yahoo! is approaching its upcoming rebranding in a surprisingly old-fashioned way. Yahoo! today announced the introduction
I was really impressed by the quality of logos submitted during my logo design contest on stocklogo.com. When I created the contest,
Tuesday’s US Presidential election reminds me of a brand blunder three years ago, which helped Pepsi lose its second place in