Brand Blunder #76: MENSA Mic Drop vs Dumb & Dumber

Implying “customers are stupid” might not seem a wise brand strategy.    Yet that’s exactly what CA Technologies seems to

Brand Blunder #75: Blind to the Similarities?

Can the same original idea occur independently to several advertising creatives…? Sure, it’s possible.  Just as it’s possible that an

Brand Blunder #74: Flying the Unfriendly Skies

United Airlines violent forced offloading of a passenger – prioritising seats for its own employees – has lots of customers vowing to

Brand Blunder #73: Coopers brews up a storm

Coopers Brewery in South Australia fermented more protest than beer when a celebration of their long-time patronage of the Bible Society

Chinese firm squats on Trump brand

Flush with his recent legal success in trademarking the Trump brand in China’s construction industry, the Leader of the Free World now finds

Brand Blunder #72: JetSmarter PR Verges on the Ridiculous

JetSmarter, a startup that’s trying to become a kind of Uber for private jets, found out what happens when you

Brand Blunder #71: Graduate Repellant Video

A career in the Australian Government’s Department of Finance is every bit as fun as you might think – that is,

Brand Blunder #70: Vogue red-faced over “yellowfacing”

Fashion magazine Vogue’s efforts to address the perception that it’s culturally insensitive have experienced an embarrassing “wardrobe malfunction”. Under fire for narrowly portraying

Brand Blunder #69: Review of dentist touches a nerve

One of Australia’s largest private dental practices risks creating gaps in its patient roster as it sues a former patient for posting a

Brand Blunder #68: Whose side are they on?

Online security is a growing threat to brands.   Internet Service Providers (ISPs) have more to lose than most from

Brand Blunder #67: Trump Twitter background backdown

The world’s most powerful Twitterer, President Donald J Trump, may need to have some short words with his new social media

Brand Blunder #65: Brand Stand is None Too Grand

CES – the world’s largest and most prestigious consumer electronics show – is where the world’s tech brands hype their

Brand Blunder #64: Feet of Clay County

Clay County Development Corp’s inadequate response to a racist post by its executive director has cost the organisation its autonomy. The

Campaign Asia Nominates 2016’s Worst Brand Stumbles

Campaign Asia has nominated Asia’s five worst brand stumbles for 2016. Leading the hall of shame is Samsung and its Galaxy Note 7 debacle.