Interbrand names 2017’s Breakthrough Brands

Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to

Smartwatch History

Time Running Out for Luxury Watchmakers

Luxury watch makers seem lethargically complacent about the extinction level event confronting their industry. It’s not as if they haven’t had enough time to

The Ultimate Brand Video

It started as a satirical poem: “This is a Generic Brand Video”.  But now it’s been made into an actual generic

Prompts for Persuasive Writing

The art of persuasive writing is frequently required, but rarely mastered.   Mark Harris, a VP of Communications with IBM,

An audience with Ari

I was recently privileged to hear first hand the thoughts of former White House Press Secretary, Ari Fleischer. Ari,as you

Hello, World*

After 30 years in the marketing and communications profession, and 15 years of contributing content to Internet forums, it’s time