Study spotlights secrets of success

Successful marketers create purposeful brand positioning, carefully assess marketing effectiveness, facilitate local-global collaboration and contribute actively to broader business strategy. That’s the

What clients want from ad agencies

I was recently invited by Ogilvy & Mather MENA’s management team to share my perspective on ”what clients want from

Rise of the Marketing Scientist

The profession of Marketing has often been characterised as ”part art, part science”. However, the rapid proliferation of data is

Sympathy for the CMO

The digital era has created unprecedented challenges for Chief Marketing Officers. In my present role, I’m fortunate to meet many

Rumours of CMO death – exaggerated?

I’m a little jaundiced  about hyperbolic headlines that proclaim the ‘death’ of a current trend.   Too often, it’s merely