90% of celebrity brand endorsements on Instagram are not compliant with US Federal Trade Commission regulations, according to a new
With video playing an even stronger role in marketing, it’s worth understanding the different ways social platforms measure and report video viewership.
Youthful social platform of the moment, Snapchat, has stepped up its monetization efforts by opening up its APIs to advertising.
Facebook, now one of the world’s largest advertising platforms, has finally agreed to greater transparency, accountability and precision in the the
Retailers’ dilemmas in dealing with Trump-branded products became even more complicated yesterday, when the President publicly reprimanded a retailer for
One of Australia’s largest private dental practices risks creating gaps in its patient roster as it sues a former patient for posting a
Online security is a growing threat to brands. Internet Service Providers (ISPs) have more to lose than most from
Automated (“programmatic”) advertising is enabling more effective marketing. However, with advertisers increasingly distanced from the media they’re purchasing, new risks
Corporate marketing leaders should prepare for potentially being on the receiving end of a barbed tweet from President-Elect Donald Trump. Writing for
When you’re the world’s leading social media platform, making your living from advertising sales, you’d best take extra care to provide reliable
Consumers who share branded content are nine times more likely to purchase that brand’s products, according to new research. Marketing
In the wake of Nordstrom’s decision not to boycott Trump products, it’s worth considering how #GrabYourWallet demonstrates the growing brand threat
US retailers Macy’s and Nordstrom have taken two very different approaches to protecting their brands from the collateral damage of Trump-branded
Businesses make an average $6.50 for every $1 they spend on influencer marketing, according to a poll of marketing professionals
These useful tips about words we should avoid using when dealing with online customer complaints come courtesy of Jay Baer, the