Everyone’s favourite topic of conversation – the weather – is providing new opportunities for marketers to customise their offerings and
2017 is the year that savvy marketers will employ artificial intelligence (AI) and cognitive technologies to gain a competitive edge.
I was interviewed* for Gulf Marketing Review‘s cover feature about whether marketers in the GCC are ready for technological disruption.
The growing availability of data is enabling a revolution in modern marketing. But does more science mean less creativity and fun in the profession…?
Programmatic advertising – buying media using automation and data to match ads with individual customer profiles across multiple networks –
“Coolhunters” – people who spot and predict cultural trends and new product popularity – have been offering their quirky, intuitive services since the 90s.
Data-driven marketing is a key avenue for improving client experience, according to a new report by Econsultancy. For their study
Minimum levels of digital ad “viewability” are the latest focus in the growing movement to make digital advertising more accountable. Earlier this
Mashable has published an interesting article about Rolex’s initial careful foray into social media … which occurred just one year ago.
A Chief Marketing Officer in Accra, Ghana, asked me an interesting question today. We were at a conference about how
The profession of Marketing has often been characterised as ”part art, part science”. However, the rapid proliferation of data is