Australian alcohol distributor, Diageo, has been accused of “grooming” pre-teens by showing advertisements for Bundaberg Rum during children’s TV programming on YouTube. The issue
Some of the world’s best-known brands find themselves exposed to trolling and extortion, as the Federal Trade Commission and the Internet Corporation for Assigned
Anger is the most powerful motivator for people to share content on social networks, according to a new study by Penn University.
Minimum levels of digital ad “viewability” are the latest focus in the growing movement to make digital advertising more accountable. Earlier this
Billions of the more than $140B advertisers spent this year on digital advertising was siphoned off by fraudsters, according to
In a move which has sent shivers down the spines of ad agencies, Google, the world’s biggest online advertising platform, is
Most of the world’s most valuable brands are at risk of having their Internet presence hijacked during the creation of new generic Top Level
The greater the hype, the greater the backlash. When marketing was mostly about one-way “broadcasting”, from company to consumer, hyping products had
Google’s quirky daily search engine graphics, which reflect historic anniversaries or topical news events, are a clever feature of their brand strategy.
IKEA’s Legal Department found a new way to aggravate the company’s biggest fans and discourage them from buying further IKEA products. Since 2006, the