Why Consumers Boycott Brands – Study

More than a fifth of consumers have boycotted a brand as a result of a scandal or negative press, and

“Trump Tweet” Added to Corporate Crisis Management Plans

Corporate marketing leaders should prepare for potentially being on the receiving end of a barbed tweet from President-Elect Donald Trump. Writing for

Social Media Activism: 3 Lessons from the Targeting of Ivanka’s Brand

In the wake of Nordstrom’s decision not to boycott Trump products, it’s worth considering how #GrabYourWallet demonstrates the growing brand threat

Trump Boycott: Retailers Face Hobson’s Choice

US retailers Macy’s and Nordstrom have taken two very different approaches to protecting their brands from the collateral damage of Trump-branded

Brand Blunder #48: Not So Well Fargo

Storied US brand Wells Fargo is being lynched by its own senior management, following revelations that the bank incented employees

Wrigleys Trumps Trump Junior

Confectionery manufacturer Wrigleys showed how to elegantly manage a social media crisis when it was inadvertently drawn into a US election maelstrom this

Samsung Note 7

Samsung’s Galaxy Brand – Up in Smoke?

You’re one of the world’s premier mobile phone manufacturers. You’ve invested in innovation and best practice emulation for more than