IBM puts AI front and center as it unveils new global brand platform

The world’s most valuable* business-to-business brand this week launched its new global brand platform, You to the Power of IBM. Big

More US Brands turn to Social Activism

With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to

Simple Brands Pay Dividends – Study

Simplicity is paying dividends for brands, according to research by Siegel+Gale. Their seventh annual Global Brand Simplicity Index™ found that: Simplicity

What is a Net Promoter Score (and why should you care)

What if there was a single question that would reveal your organization’s performance through your customers’ eyes? That’s the promise of

Buzzfeed’s Profitable “Anti-Endorsement” Play

Website Buzzfeed is showing how an irreverent brand can profit from criticism from President-election Trump. Having been described by Trump as a “failing

Trojan Brands lurking the halls of CES

Little-known consumer electronics companies are increasingly fast-tracking their public profiles by licencing what I will call “Trojan Brands”.   It’s a

Hotel chains make room for new brands

Hotel chains such as Hyatt, Hilton and Marriott already own so many hotels in major cities that they need to

Can Lenovo Buy Cool…?

Can a company buy “cool”?   That’s the interesting question which will be answered through Lenovo’s acquisition of Motorola Mobility

My Top 10 Marketing Predictions for 2017

With 2017 fast approaching, it’s time for me to dust off my crystal ball and predict what the new year will

4 ways retailers will make this an Artificially Intelligent Christmas

Christmas 2016 will be the first holiday season in which retailers take true advantage of Artificial Intelligence, according to IBM’s Chief

Building Customer Buying Journeys Around Mobile

As we move into a post-desktop era of computing, the case for building our marketing campaigns around mobile technologies is strong.

Trump Boycott: Retailers Face Hobson’s Choice

US retailers Macy’s and Nordstrom have taken two very different approaches to protecting their brands from the collateral damage of Trump-branded

7 Brand Promises to Make (and Keep!)

Your company’s brand can be thought of as a promise to your customers.   Writing for THINK Marketing, author and entrepreneur

20 Reasons Why People Buy

Why do customers buy your product?  What might entice other potential customers to do the same? These are the most