Dove packaging shapes up as inspired creative

In a creative demonstration of their brand’s core positioning, Dove Body Wash has released a series of bottles that come in different shapes and sizes.

Building on their long-term campaign around body-diverse beauty, Dove’s new packaging neatly demonstrates how differences can be celebrated.

Said a Dove spokesman: “That’s what real beauty is all about—the unique things that set us apart from each other and make us one of a kind.  We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life through our products, too.”

The creative idea is the work of WPP stable agency, Ogilvy UK.


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