Professional Perspectives

During my 30 years as a marketing and communications professional, working with leading Brands and agencies, I’ve gleaned insights on a variety of subjects which I’ve found intellectually stimulating…

  • Integrated Marketing and Communications;
  • Branding;
  • Advertising;
  • External Relations;
  • Media Relations;
  • Agency Management;
  • Issues Management; and
  • Cultural Adaptability

You can access my topline thoughts on these subjects via a drop-down from the “Professional Perspectives” menu above.

I hope you find them interesting and helpful in your own work.

All opinions expressed in this blog are my own, and don’t necessary represent the positions, strategies or opinions of my employer, IBM.

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