Study spotlights secrets of success

Successful marketers create purposeful brand positioning, carefully assess marketing effectiveness, facilitate local-global collaboration and contribute actively to broader business strategy. That’s the

Garnering insight in Ghana

A Chief Marketing Officer in Accra, Ghana, asked me an interesting question today. We were at a conference about how

Sympathy for the CMO

The digital era has created unprecedented challenges for Chief Marketing Officers. In my present role, I’m fortunate to meet many

Rumours of CMO death – exaggerated?

I’m a little jaundiced  about hyperbolic headlines that proclaim the ‘death’ of a current trend.   Too often, it’s merely