Brand Blunder #28: Apple/U2 tie-up goes pear-shaped

Who’d have thought that giving away a new album by a major recording artist could provoke the Internet’s wrath? Clearly

Checking Co-Branding Credentials

Co-branding deals – where one brand licences another to leverage its strengths – are an increasingly popular strategy. Done well,

Brand Blunder #15: What happens in Vegas…

Co-branding enables two compatible brands to leverage each others’  strengths and broaden their brand appeal.  However, it requires synergy between