Why Consumers Boycott Brands – Study

More than a fifth of consumers have boycotted a brand as a result of a scandal or negative press, and

“Trump Tweet” Added to Corporate Crisis Management Plans

Corporate marketing leaders should prepare for potentially being on the receiving end of a barbed tweet from President-Elect Donald Trump. Writing for

Social Media Activism: 3 Lessons from the Targeting of Ivanka’s Brand

In the wake of Nordstrom’s decision not to boycott Trump products, it’s worth considering how #GrabYourWallet demonstrates the growing brand threat

Trump Boycott: Retailers Face Hobson’s Choice

US retailers Macy’s and Nordstrom have taken two very different approaches to protecting their brands from the collateral damage of Trump-branded

Brand Blunder #48: Not So Well Fargo

Storied US brand Wells Fargo is being lynched by its own senior management, following revelations that the bank incented employees

Brand Blunder #9: still no smooth sailing for Carnival

Carnival Cruises continues to struggle with managing its brand’s moments of truth. As I wrote in this blog a month

For some, the Carnival is over

The Carnival cruise line’s recent maritime mishaps serve as a useful reminder that times of crisis are particularly potent ‘moments