2017: the year savvy marketers embrace AI assistants

2017 is the year that savvy marketers will employ artificial intelligence (AI) and cognitive technologies to gain a competitive edge.

Will data drudgery kill creativity?

The growing availability of data is enabling a revolution in modern marketing. But does more science mean less creativity and fun in the profession…? 

Programmatic Ads Paying Big Dividends

Programmatic advertising – buying media using automation and data to match ads with individual customer profiles across multiple networks –

Computers as Coolhunters…?

“Coolhunters” – people who spot and predict cultural trends and new product popularity – have been offering their quirky, intuitive services since the 90s.  

Garnering insight in Ghana

A Chief Marketing Officer in Accra, Ghana, asked me an interesting question today. We were at a conference about how

Rise of the Marketing Scientist

The profession of Marketing has often been characterised as ”part art, part science”. However, the rapid proliferation of data is