Everyone’s favourite topic of conversation – the weather – is providing new opportunities for marketers to customise their offerings and
2017 is the year that savvy marketers will employ artificial intelligence (AI) and cognitive technologies to gain a competitive edge.
I was interviewed* for Gulf Marketing Review‘s cover feature about whether marketers in the GCC are ready for technological disruption.
The growing availability of data is enabling a revolution in modern marketing. But does more science mean less creativity and fun in the profession…?
Marketers have long had faith that greater personalisation would lead to greater sales. However, proving that belief has been harder. The tools for delivering
Programmatic advertising – buying media using automation and data to match ads with individual customer profiles across multiple networks –
“Coolhunters” – people who spot and predict cultural trends and new product popularity – have been offering their quirky, intuitive services since the 90s.
Just as technology has created new opportunities for brand builders, so too has it created new threats to brand reputation. In
Data-driven marketing is a key avenue for improving client experience, according to a new report by Econsultancy. For their study
Trust in a company’s handling of personal data is becoming a “critical brand differentiator”, according to a survey of UK
A Chief Marketing Officer in Accra, Ghana, asked me an interesting question today. We were at a conference about how
The profession of Marketing has often been characterised as ”part art, part science”. However, the rapid proliferation of data is