Emerging markets tempted by Apple: study

Emerging market consumers tend to love prestige brands – a phenomenon reinforced by new research into mobile phone preferences. 5.2

How emerging market companies can grow global brands

It’s a fact that there are very few companies from emerging markets which have achieved global brand recognition.    In

Why few global brands have emerged from growth markets

While most of the world’s economic growth now comes from emerging markets, there are relatively few companies from emerging markets