58% of food brand lovers admitted to hoarding their favorite product, according to a recent study released by Foodmix Marketing Communications.
One brand dominates all others in Brand Keys’ 2017 Customer Loyalty Engagement Index. Apple. The index, which is based on the
Brand Advocates – people who not only love your brand, but share their love with others – are the ultimate goal
A new study has found that loyalty programs have a bigger influence in encouraging customers to switch brands than discounted prices. Research
Rapper Kanye West underlined the risks of celebrity endorsements today, when he booted long time sponsor Nike and walked to
New global research by Neilsen confirms the value of building brand loyalty to create repeat purchases. A survey of more than