Chastened Facebook to get more accountable

Facebook, now one of the world’s largest advertising platforms, has finally agreed to greater transparency,¬†accountability and precision in the the

Non-working ad spend on the rise, says study

Researchers Percolate have created the first study of marketing creation costs, by surveying more than 300 enterprise CMOs, VPs, and Marketing

Sympathy for the CMO

The digital era has created unprecedented challenges for Chief Marketing Officers. In my present role, I’m fortunate to meet many