For bricks and mortar retailers, the encroachment of Amazon and its online ilk is akin to global warming … a catastrophic,
With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to
Simplicity is paying dividends for brands, according to research by Siegel+Gale. Their seventh annual Global Brand Simplicity Index™ found that: Simplicity
Little-known consumer electronics companies are increasingly fast-tracking their public profiles by licencing what I will call “Trojan Brands”. It’s a
Hotel chains such as Hyatt, Hilton and Marriott already own so many hotels in major cities that they need to
Can a company buy “cool”? That’s the interesting question which will be answered through Lenovo’s acquisition of Motorola Mobility
With 2017 fast approaching, it’s time for me to dust off my crystal ball and predict what the new year will
Christmas 2016 will be the first holiday season in which retailers take true advantage of Artificial Intelligence, according to IBM’s Chief
As we move into a post-desktop era of computing, the case for building our marketing campaigns around mobile technologies is strong.
US retailers Macy’s and Nordstrom have taken two very different approaches to protecting their brands from the collateral damage of Trump-branded
Your company’s brand can be thought of as a promise to your customers. Writing for THINK Marketing, author and entrepreneur
Why do customers buy your product? What might entice other potential customers to do the same? These are the most
A new study identifies the five most important factors which drive brand engagement. HelloWorld, a loyalty and CRM technology firm,
The growing availability of data is enabling a revolution in modern marketing. But does more science mean less creativity and fun in the profession…?
Marketers have long had faith that greater personalisation would lead to greater sales. However, proving that belief has been harder. The tools for delivering