Subtitling mobile content significantly increases results

New research from AdColony shows that sub-titles and text overlays can significantly improve the performance of video ads. Many consumers

Handy Guide to Social Media Video Measurement

With video playing an even stronger role in marketing, it’s worth understanding the different ways social platforms measure and report video viewership.

The Ultimate Brand Video

It started as a satirical poem: “This is a Generic Brand Video”.  But now it’s been made into an actual generic

Creating effective micro videos (or 'How to Not Die on the Vine')

With attention spans plummeting in this always-on world, marketers have less and less time to seize customer interest and create brand experiences.