Air France spin-off is less chic, more millennial

With the Millennial generation now the largest in the world, Air France-KLM Group is introducing a new air travel brand to service their needs.

Joon (a play on the French word for ‘young’, jeune) will offer French millennials lower fares, pitching Europe’s biggest carrier against discount airlines such as Air Shuttle ASA.

Air France says Joon will be ‘complementary’ to its main brand, rather than a standalone low-cost airline.  Targeting those aged 18 to 35, it’s aiming to create a global lifestyle brand through a strong focus on digital customer engagement.

In keeping with its brand strategy, Joon’s cabin crew will dress just like their customers… on-trend, comfortable and minimalist.


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