The much-anticipated launch of a local Amazon website and fulfillment center has left Aussie consumers decidedly underwhelmed.
Expecting a cornucopia of bargains at their fingertips, shoppers were disappointed to find a stunted range of initial offerings at prices the same – or even more expensive – than existing Aussie stores.
Predictably, they took to Twitter to vent their feelings. Here are some of their more interesting posts so far:
Is this the best Amazon.com.au can offer Australians into the future?
Is the company deliberately echoing (no pun intended) high local prices in order to maximize profit margins in what is a less competitive market?
Or is the company deliberately soft-launching until it’s confident its local website and fulfillment are robust and operational?
We shall see.