Andy Warhol’s favourite soup brand is using the power of artificial intelligence (AI) to cook up new customers. Using the
I’ve always believed in honesty in advertising – an essential ingredient of Brand Authenticity. However, I can’t help but grudgingly
Here’s a short and sweet Brand Blunder. In fact, I don’t think I even need to explain why it probably
I was honoured to have my advice on the uses of Artificial Intelligence in marketing featured in a recent edition
One of the toughest branding jobs in the world must surely belong to Bozoma Saint John, recently appointed Chief Brand Officer at Uber.
The much-anticipated launch of a local Amazon website and fulfillment center has left Aussie consumers decidedly underwhelmed. Expecting a cornucopia
Brands which communicate in a more personable and human way in social media boost their brand’s impact. Ironically, marketers can now
When a company repeatedly breaks the same law, it calls into question whether that company is insufficiently committed to observing the
Some established Australian retailers have reportedly lobbied their government’s competition agency for protection from Amazon’s imminent launch in their market.
Some of Formula One’s most famous drivers have criticised the sport’s new logo, which was launched after last weekend’s season-ending
It’s entirely fitting* that Brand Blunder #87 be about the game of cricket. Even though much of the terminology I’ll
Black Friday is one of the most important retailing days of the year. However, several brands chose to opt out of
42% of Australians expect to spend more online when Amazon launches in the country this week, and 51% say there
The Trump International Hotel in Washington – located on very same street as the White House and the Capitol building
Germany has usurped The United States as world leader in national image and reputation, according to the The Anholt-GfK Nation Brands