If your catalogue marketing team came up with the idea of having a black child model a hoodie featuring the slogan “Coolest monkey in the jungle”, would you:
A) Approve it.
B) Urgently send them to Cultural Sensitivity Rehabilitation Training.
Remarkably, high street retailer H&M chose Option A.
One incredulous Twitter user neatly captured the reaction of most other thinking consumers: “This is racist and insensitive. This beautiful boy doesn’t even know what H&M is making out of him. A whole team shooting and no one saw what’s wrong with this?!”
A H&M spokesperson told The Independent the image has been removed, adding: “We apologise to anyone this may have offended.”