Brand Blunder #94: Hurt & Malice over H&M’s “racist” ad

If your catalogue marketing team came up with the idea of having a black child model a hoodie featuring the slogan “Coolest monkey in the jungle”, would you:

A) Approve it.
B) Urgently send them to Cultural Sensitivity Rehabilitation Training.

Remarkably, high street retailer H&M chose Option A.

One incredulous Twitter user neatly captured the reaction of most other thinking consumers: “This is racist and insensitive. This beautiful boy doesn’t even know what H&M is making out of him. A whole team shooting and no one saw what’s wrong with this?!”

A H&M spokesperson told The Independent the image has been removed, adding: “We apologise to anyone this may have offended.”


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