Sometimes you encounter a brand blunder so obviously offensive that you question whether it’s some kind of elaborate hoax.
But no, Italian makeup brand Wycon Cosmetics really did just release a black nail polish color named “Thick as A Nigga”.
I don’t think I need to explain to any sentient being why this was an idea even worse than retailer HM’s promotion last week featuring a Black child modeling a “Coolest monkey in the jungle” hoodie.
However, you may be wondering how Wycon chose to defend their racial slur as social media went into meltdown.
“We’re sorry that this post has triggered these types of reactions: every color from our Gel On collection is inspired, with a cheerful attitude and a pinch of naivety, by famous song titles, many of which derive from the landscape of hip hop. For example Drop it Like It’s Hot by Snoop Dogg, Bootilicious (sic) by Beyoncé (sic), Candy Shop by 50 Cent, etc… The reference here is Thick Nigga (sic) by DBangz. Wycon is the brand for everybody #nobodyexcluded is our motto and we didn’t mean to offend anybody!”
So, I guess that places them somewhere between “culturally insensitive” and “ignorant”.
WyCon has since removed all song title references from its website and replaced each nail polish shade’s name with a number instead.