The Storied Origins of the World’s Most Memorable Ringtone

In a previous post, I shared the US’s most memorable brand jingles.  Today, courtesy of The Vintage News, I’ll share

Campaign outs China’s most politically-incorrect ads

In the continuing tradition of The Brandthropologist’s popular Brand Blunder series, I’m pleased to share with you Campaign‘s video compilation of the most

The Onion moves long-format advertisers to tears

Satirists The Onion have neatly illustrated the problem for long-format thought leadership advertising in a world of post-millennial attention spans. The

Brand Blunder #77: Audi ad in Chinese cultural collision

Luxury car brand Audi has revved up its Chinese customers with an advertisement variously described as ‘sexist’ and ‘demeaning to

How AI will put click farm criminals out to pasture

As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.

Think sex sells…? Think again.

The idea that “sex sells” has been around for about as long as advertising itself.  However, scientific research reveals a

Brand Blunder #76: MENSA Mic Drop vs Dumb & Dumber

Implying “customers are stupid” might not seem a wise brand strategy.    Yet that’s exactly what CA Technologies seems to

Brand Blunder #75: Blind to the Similarities?

Can the same original idea occur independently to several advertising creatives…? Sure, it’s possible.  Just as it’s possible that an

Attack of the Drones – New AdTech to take to the skies!

A clever drone-powered flying screen created by NTT Docomo is expected to provide advertisers with new Out Of Home advertising opportunities at

Internet adspend poised to overtake TV in 2017

Global internet advertising expenditure is set to achieve an historic milestone in 2017, overtaking television ad spend for the first

Subtitling mobile content significantly increases results

New research from AdColony shows that sub-titles and text overlays can significantly improve the performance of video ads. Many consumers

Brand Blunder #71: Graduate Repellant Video

A career in the Australian Government’s Department of Finance is every bit as fun as you might think – that is,

Judge: Festival of Media’s MENA Awards

I’m honored to have been selected as a judge for the Festival of Media’s MENA Awards. The awards celebrate the best in