Equihax: How a cybersecurity hack can become a brand disaster

The hack of Equifax is a case study in how a cybersecurity incident can spiral into a brand disaster. For

Brand Blunder #80: Republican candidate’s alt-spelling gaffe

Alabama Senate contender Roy Moore is really putting the “R” in “Rerpublican” (sic). Moore’s super campaign bus proudly features the

“There is a high cost to a bad reputation” says Uber CEO

The London transport authority’s decision not to renew Uber’s operating license has prompted Uber CEO, Dara Khosrowshahi, to counsel his employees on the

CommBank a case study in “reputational cost”

Australia’s Commonwealth Bank is a prime example of the financial and reputational cost of treating customers poorly, according to Brisbane Times business

PR firm to pay heavy price for mismanaging own brand

An update to Brand Blunder #78… The PR agency accused of covertly stirring up racial tension in South Africa could be

Brand Blunder #78: PR firm invokes the ghost of apartheid

When your business is about creating news for others, it’s best not to become the news yourself. None-the-less, British public

Campaign outs China’s most politically-incorrect ads

In the continuing tradition of The Brandthropologist’s popular Brand Blunder series, I’m pleased to share with you Campaign‘s video compilation of the most

Brand Blunder #77: Audi ad in Chinese cultural collision

Luxury car brand Audi has revved up its Chinese customers with an advertisement variously described as ‘sexist’ and ‘demeaning to

FIFA’s Brand Blunder Begets Revenue Black Hole

FIFA’s 2015 brand crisis – which saw several officials arrested on corruption charges – continues to cast a pall over

Brand Blunder #76: MENSA Mic Drop vs Dumb & Dumber

Implying “customers are stupid” might not seem a wise brand strategy.    Yet that’s exactly what CA Technologies seems to

Brand Blunder #75: Blind to the Similarities?

Can the same original idea occur independently to several advertising creatives…? Sure, it’s possible.  Just as it’s possible that an

Brand Blunder #74: Flying the Unfriendly Skies

United Airlines violent forced offloading of a passenger – prioritising seats for its own employees – has lots of customers vowing to