Brand Blunder #78: PR firm invokes the ghost of apartheid

When your business is about creating news for others, it’s best not to become the news yourself. None-the-less, British public

Brand Blunder #72: JetSmarter PR Verges on the Ridiculous

JetSmarter, a startup that’s trying to become a kind of Uber for private jets, found out what happens when you

President Gifts “Failing” Media a Reversal of Fortune

The so-called “failing media” have ironically gained subscribers from the persistent attacks leveled at them by President Donald J Trump. The New

President’s Media Coverage Breaks All Precedents

President Donald J Trump broke all previous records for “earned media” during his first month in office. According to reports

Donald Trump's Communication Masterclass

Clever YouTube communication analyst, The Nerdwriter, has analysed the way Donald Trump uses language differently to other candidates, and provided fascinating insights that challenge the orthodoxy

Prompts for Persuasive Writing

The art of persuasive writing is frequently required, but rarely mastered.   Mark Harris, a VP of Communications with IBM,

An audience with Ari

I was recently privileged to hear first hand the thoughts of former White House Press Secretary, Ari Fleischer. Ari,as you