Equihax: How a cybersecurity hack can become a brand disaster

The hack of Equifax is a case study in how a cybersecurity incident can spiral into a brand disaster. For

CommBank a case study in “reputational cost”

Australia’s Commonwealth Bank is a prime example of the financial and reputational cost of treating customers poorly, according to Brisbane Times business

Why Consumers Boycott Brands – Study

More than a fifth of consumers have boycotted a brand as a result of a scandal or negative press, and

Brand Blunder #48: Not So Well Fargo

Storied US brand Wells Fargo is being lynched by its own senior management, following revelations that the bank incented employees

Samsung Note 7

Samsung’s Galaxy Brand – Up in Smoke?

You’re one of the world’s premier mobile phone manufacturers. You’ve invested in innovation and best practice emulation for more than

An audience with Ari

I was recently privileged to hear first hand the thoughts of former White House Press Secretary, Ari Fleischer. Ari,as you