The National Football League of America (NFL) has become one of the most polarizing brands in the United States, according to
Americans’ confidence in their news media has grown in recent months, according to a Reuters/Ipsos opinion poll released today. Despite
The London transport authority’s decision not to renew Uber’s operating license has prompted Uber CEO, Dara Khosrowshahi, to counsel his employees on the
Australia’s Commonwealth Bank is a prime example of the financial and reputational cost of treating customers poorly, according to Brisbane Times business
The fascinating saga of how the Trump Brand will be affected by Donald J Trump’s presidency continues to play out in the weekly headlines.
A bad year for H-Brands got even worse last weekend when the New York Times called “emperor’s new clothes” on the premier brand in
Confectionery manufacturer Wrigleys showed how to elegantly manage a social media crisis when it was inadvertently drawn into a US election maelstrom this
You’re one of the world’s premier mobile phone manufacturers. You’ve invested in innovation and best practice emulation for more than
Shell was the “most disliked” company by pressure groups last year, according to a survey by consultancy Sigwatch. Monsanto, which makes genetically modified food,
Imagine you’re the leader of a smallish Southern California biotech company, researching new drugs, conducting clinical trials, filing patents, and generally taking care of business.
Marketers at popular pain relief provider, Nurofen, have failed the ‘truth in packaging’ test and cost their company millions. An
The sliding scale of corporate misdeeds runs from “honest errors” through “errors of incompetence” to “deliberate deception”. The world’s largest automaker has
Some of the world’s best-known brands find themselves exposed to trolling and extortion, as the Federal Trade Commission and the Internet Corporation for Assigned
Just as technology has created new opportunities for brand builders, so too has it created new threats to brand reputation. In
Australian grocery chain Coles has been caught again* deceiving its customers about the freshness of its produce. Australia’s Advertising Standards Board – an industry