Football becomes one of America’s most polarizing brands

The National Football League of America (NFL) has become one of the most polarizing brands in the United States, according to

American news brands recovering from Trump’s attacks

Americans’ confidence in their news media has grown in recent months, according to a Reuters/Ipsos opinion poll released today. Despite

“There is a high cost to a bad reputation” says Uber CEO

The London transport authority’s decision not to renew Uber’s operating license has prompted Uber CEO, Dara Khosrowshahi, to counsel his employees on the

CommBank a case study in “reputational cost”

Australia’s Commonwealth Bank is a prime example of the financial and reputational cost of treating customers poorly, according to Brisbane Times business

Companies re-evaluating association with Trump brand – report

The fascinating saga of how the Trump Brand will be affected by Donald J Trump’s presidency continues to play out in the weekly headlines.

Harvard brand given 3rd degree by NYT

A bad year for H-Brands got even worse last weekend when the New York Times called “emperor’s new clothes” on the premier brand in

Samsung Note 7

Samsung’s Galaxy Brand – Up in Smoke?

You’re one of the world’s premier mobile phone manufacturers. You’ve invested in innovation and best practice emulation for more than

Shell in NGO Hell

Shell was the “most disliked” company by pressure groups last year, according to a survey by consultancy Sigwatch. Monsanto, which makes genetically modified food,

ISIS Pharma’s Acromonious Acronym

Imagine you’re the leader of a smallish Southern California biotech company, researching new drugs, conducting clinical trials, filing patents, and generally taking care of business.

Brand Blunder #45: Nurofen’s Nurofakes

Marketers at popular pain relief  provider, Nurofen, have failed the ‘truth in packaging’ test and cost their company millions. An

Brand Blunder #43: Das Deception

The sliding scale of corporate misdeeds runs from “honest errors” through “errors of incompetence” to “deliberate deception”.   The world’s largest automaker has