The fascinating saga of how the Trump Brand will be affected by Donald J Trump’s presidency continues to play out in the weekly headlines.
A bad year for H-Brands got even worse last weekend when the New York Times called “emperor’s new clothes” on the premier brand in
Confectionery manufacturer Wrigleys showed how to elegantly manage a social media crisis when it was inadvertently drawn into a US election maelstrom this
You’re one of the world’s premier mobile phone manufacturers. You’ve invested in innovation and best practice emulation for more than
Shell was the “most disliked” company by pressure groups last year, according to a survey by consultancy Sigwatch. Monsanto, which makes genetically modified food,
Imagine you’re the leader of a smallish Southern California biotech company, researching new drugs, conducting clinical trials, filing patents, and generally taking care of business.
Marketers at popular pain relief provider, Nurofen, have failed the ‘truth in packaging’ test and cost their company millions. An
The sliding scale of corporate misdeeds runs from “honest errors” through “errors of incompetence” to “deliberate deception”. The world’s largest automaker has
Some of the world’s best-known brands find themselves exposed to trolling and extortion, as the Federal Trade Commission and the Internet Corporation for Assigned
Just as technology has created new opportunities for brand builders, so too has it created new threats to brand reputation. In
Australian grocery chain Coles has been caught again* deceiving its customers about the freshness of its produce. Australia’s Advertising Standards Board – an industry
Most of the world’s most valuable brands are at risk of having their Internet presence hijacked during the creation of new generic Top Level
The greater the hype, the greater the backlash. When marketing was mostly about one-way “broadcasting”, from company to consumer, hyping products had
Electronic Arts, one the world’s largest entertainment software publishers, says that unresolved user experience issues with the latest installment of
Pundits at publication Huffington Post have predicted the imminent demise of nine well-known US brands. Those better known to international