Starbucks has been targeted by pranksters potentially seeking payback for the company’s pro-immigration stance. Social tiles promoting “Starbucks Dreamer Day”
Retailer Target has shown how online interactions with Twitter users demonstrably strengthened its brand, increasing sales. As reported in Retail
For bricks and mortar retailers, the encroachment of Amazon and its online ilk is akin to global warming … a catastrophic,
90% of celebrity brand endorsements on Instagram are not compliant with US Federal Trade Commission regulations, according to a new
Managing campaign content – and deciding where best to use each asset in an overall campaign journey – is key
Everyone’s favourite topic of conversation – the weather – is providing new opportunities for marketers to customise their offerings and
With the growing investment in programmatic advertising and platforms, protecting your brand from accidentally being placed alongside unsavory content is becoming a
With video playing an even stronger role in marketing, it’s worth understanding the different ways social platforms measure and report video viewership.
Youthful social platform of the moment, Snapchat, has stepped up its monetization efforts by opening up its APIs to advertising.
Facebook, now one of the world’s largest advertising platforms, has finally agreed to greater transparency, accountability and precision in the the
Retailers’ dilemmas in dealing with Trump-branded products became even more complicated yesterday, when the President publicly reprimanded a retailer for
One of Australia’s largest private dental practices risks creating gaps in its patient roster as it sues a former patient for posting a
Online security is a growing threat to brands. Internet Service Providers (ISPs) have more to lose than most from
People usually search for brands on Google for one of three key reasons. They’re in the market for a product. (Customers
Automated (“programmatic”) advertising is enabling more effective marketing. However, with advertisers increasingly distanced from the media they’re purchasing, new risks