Less lobbying, more leveraging: how Australian retailers can beat the Amazon octopus

Some established Australian retailers have reportedly lobbied their government’s competition agency for protection from Amazon’s imminent launch in their market.

Most marketers unready for new EU Data Protection Laws

70% of marketers say they are not yet ready to implement new General Data Protection Regulations (GDPR) that will come

UK to act on gender stereotypes in ads

Complaints about gender stereotyping in advertising have historically focused on female archetypes: the domestic obsessive, the selfless nurturer, the devoted

Beckhams Begin NextGen Brand Protection

Brand-savvy former Spice Girl, now fashion designer, Victoria Beckham, has trademarked her daughter’s name across the EU. Harper Beckham, a

China approves Trump brand expansion

China’s Trademark Office has granted preliminary approval to 38 new trademarks that will enable Donald Trump and his family to