More In Store for Shoppers through Internet of Things

Analysing the movement of shoppers in stores is surging ahead, as new technologies combine with the Internet of Things to

Can Lenovo Buy Cool…?

Can a company buy “cool”?   That’s the interesting question which will be answered through Lenovo’s acquisition of Motorola Mobility

Brand Blunder #58: Irresponsibly Daft Conclusion

When you promote yourself as “the premier global intelligence firm“, you owe it to your brand to ensure the intelligence you provide

Building Customer Buying Journeys Around Mobile

As we move into a post-desktop era of computing, the case for building our marketing campaigns around mobile technologies is strong.