Why some brands chose to “go dark” on Black Friday

Black Friday is one of the most important retailing days of the year.  However, several brands chose to opt out of

KitKat Hyper-Personalises to Promote

KitKat is the latest brand to use hyper-personalisation of its product as a marketing promotion. Building on Coca-Cola’s “Share a Coke with…”

10 Ideas for (Next Year’s) Thanksgiving Promotions

As we come to terms with the post-Thanksgiving bloat of too much turkey and pumpkin pie, there’s time to reflect