Is brand loyalty “a thing of the past”?

“Brand loyalty is tumbling” according to e-commerce providers Salmon, based on a consumer study they commissioned recently. 88% of the consumers

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

How to stand apart from the growing tide of telemarketing spam

Tired of receiving unsolicited (‘spam’) telephone sales calls…?  Then spare a sympathetic thought for the beleaguered consumers of India. According to

Leveraging MarTech to Automate Research

Expensive market research has long been a drain on our media budgets. Now, technology is helping us drive down costs

AI moves from sci-fi to must-have

Artificial Intelligence is rapidly becoming essential to successful marketing, and is giving rise to a new age of more effective

Is using Powerpoint undermining your brand?

Using old-fashioned sequential slide tools like Microsoft PowerPoint may be undermining your and your company’s brand. Harvard University conducted a

Think sex sells…? Think again.

The idea that “sex sells” has been around for about as long as advertising itself.  However, scientific research reveals a

Samsung defies disasters to remain Asia’s top brand

Neither exploding mobile phones nor a management corruption scandal were enough to topple South Korea’s Samsung from retaining first place

Peril for brands in politics: research

Most consumers dislike brands that get involved in politics, and are more likely to avoid brands that take a negative

Interbrand names 2017’s Breakthrough Brands

Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to

How AI and speech can give your brand a new voice

Voice technology drives greater emotional connection with brands, according to a pioneering study by Mindshare and J Walter Thompson Innovation Group.  The study

From Brand’s End to John O’Groats… has Brexit bludgeoned Brit brands?

British brands have suffered “dramatic falls” in value this year, according to global brand valuers Brand Finance. 88 of the