Germany usurps US to become leading nation brand

Germany has usurped The United States as world leader in national image and reputation, according to the The Anholt-GfK Nation Brands

Marlboro brand is in surprisingly good health

Unlike its customers, one US cigarette brand is getting healthier and healthier. The latest BrandZ Top 100 Most Valuable US

Market Researchers urged to “embrace and harness” tech instead of fear it

We are entering a golden age of market research, with technology and marketing automation providing researchers access to a wealth of

Extroverts spend up on status, says study

Extroverts spend more of their income on luxury goods and services than introverts, according to research published recently in Psychological

Brand consistency breeds customer loyalty: study

The value of brand consistency has been demonstrated in a study of customer churn across UK energy suppliers. The University

Football becomes one of America’s most polarizing brands

The National Football League of America (NFL) has become one of the most polarizing brands in the United States, according to

Omnichannel drives multiplier of ad recall: research

Ads displayed on multiple devices are twice as likely to be recalled as ads shown on a single device, according to

Plot twist! Big brands AREN’T dying

Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are

American news brands recovering from Trump’s attacks

Americans’ confidence in their news media has grown in recent months, according to a Reuters/Ipsos opinion poll released today. Despite

Is brand loyalty “a thing of the past”?

“Brand loyalty is tumbling” according to e-commerce providers Salmon, based on a consumer study they commissioned recently. 88% of the consumers

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

How to stand apart from the growing tide of telemarketing spam

Tired of receiving unsolicited (‘spam’) telephone sales calls…?  Then spare a sympathetic thought for the beleaguered consumers of India. According to