Some established Australian retailers have reportedly lobbied their government’s competition agency for protection from Amazon’s imminent launch in their market.
Black Friday is one of the most important retailing days of the year. However, several brands chose to opt out of
The value of brand consistency has been demonstrated in a study of customer churn across UK energy suppliers. The University
The increasing frequency and potency of catastrophic weather events have this year have elevated discussions about “the weather” into many
By special guest contributor David Pyrzenski*. So your product or service was passed over for a competitor’s? Good news: new
Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are
“Ding dong, Avon calling…” Or World Book Encyclopedia. Or AMP life insurance. Or any number of vacuum cleaner
More than half* of shoppers prefer to shop directly with brand manufacturers vs retailers, according to Astound Commerce’s “Global Brand
Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to
With the Millennial generation now the largest in the world, Air France-KLM Group is introducing a new air travel brand
The availability of 2-day delivery via Amazon Prime has fundamentally reshaped consumers’ expectations of ‘acceptable’ online delivery times and charges.
For bricks and mortar retailers, the encroachment of Amazon and its online ilk is akin to global warming … a catastrophic,
Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to
The world’s most valuable* business-to-business brand this week launched its new global brand platform, You to the Power of IBM. Big
With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to