Less lobbying, more leveraging: how Australian retailers can beat the Amazon octopus

Some established Australian retailers have reportedly lobbied their government’s competition agency for protection from Amazon’s imminent launch in their market.

Why some brands chose to “go dark” on Black Friday

Black Friday is one of the most important retailing days of the year.  However, several brands chose to opt out of

Brand consistency breeds customer loyalty: study

The value of brand consistency has been demonstrated in a study of customer churn across UK energy suppliers. The University

Data Enables Businesses to Finally “Do Something” About The Weather

The increasing frequency and potency of catastrophic weather events have this year have elevated discussions about “the weather” into many

3 Ways to Woo Customers Who Bought from Your Competitor

By special guest contributor David Pyrzenski*. So your product or service was passed over for a competitor’s?  Good news: new

Plot twist! Big brands AREN’T dying

Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are

Ding dong! Guess which distribution strategy is back?

“Ding dong, Avon calling…”   Or World Book Encyclopedia.  Or AMP life insurance.   Or any number of vacuum cleaner

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

Air France spin-off is less chic, more millennial

With the Millennial generation now the largest in the world, Air France-KLM Group is introducing a new air travel brand

Amazon sets high bar on delivery… but retailers can top it

The availability of 2-day delivery via Amazon Prime has fundamentally reshaped consumers’ expectations of ‘acceptable’ online delivery times and charges.

Interbrand names 2017’s Breakthrough Brands

Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to

IBM puts AI front and center as it unveils new global brand platform

The world’s most valuable* business-to-business brand this week launched its new global brand platform, You to the Power of IBM. Big

More US Brands turn to Social Activism

With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to