3 Ways to Woo Customers Who Bought from Your Competitor

By special guest contributor David Pyrzenski*. So your product or service was passed over for a competitor’s?  Good news: new

Plot twist! Big brands AREN’T dying

Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are

Ding dong! Guess which distribution strategy is back?

“Ding dong, Avon calling…”   Or World Book Encyclopedia.  Or AMP life insurance.   Or any number of vacuum cleaner

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

Air France spin-off is less chic, more millennial

With the Millennial generation now the largest in the world, Air France-KLM Group is introducing a new air travel brand

Amazon sets high bar on delivery… but retailers can top it

The availability of 2-day delivery via Amazon Prime has fundamentally reshaped consumers’ expectations of ‘acceptable’ online delivery times and charges.

Interbrand names 2017’s Breakthrough Brands

Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to

IBM puts AI front and center as it unveils new global brand platform

The world’s most valuable* business-to-business brand this week launched its new global brand platform, You to the Power of IBM. Big

More US Brands turn to Social Activism

With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to

Simple Brands Pay Dividends – Study

Simplicity is paying dividends for brands, according to research by Siegel+Gale. Their seventh annual Global Brand Simplicity Index™ found that: Simplicity

What is a Net Promoter Score (and why should you care)

What if there was a single question that would reveal your organization’s performance through your customers’ eyes? That’s the promise of

Buzzfeed’s Profitable “Anti-Endorsement” Play

Website Buzzfeed is showing how an irreverent brand can profit from criticism from President-election Trump. Having been described by Trump as a “failing

Trojan Brands lurking the halls of CES

Little-known consumer electronics companies are increasingly fast-tracking their public profiles by licencing what I will call “Trojan Brands”.   It’s a