How is music contributing to – or detracting from – your brand…? While the art of branding so often focuses
Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to
Tired of receiving unsolicited (‘spam’) telephone sales calls…? Then spare a sympathetic thought for the beleaguered consumers of India. According to
Expensive market research has long been a drain on our media budgets. Now, technology is helping us drive down costs
Artificial Intelligence is rapidly becoming essential to successful marketing, and is giving rise to a new age of more effective
Using old-fashioned sequential slide tools like Microsoft PowerPoint may be undermining your and your company’s brand. Harvard University conducted a
As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.
In an ironic twist, retailing behemoth Amazon is reportedly taking measures to ensure customers in its physical retail stores can’t
For bricks and mortar retailers, the encroachment of Amazon and its online ilk is akin to global warming … a catastrophic,
Voice technology drives greater emotional connection with brands, according to a pioneering study by Mindshare and J Walter Thompson Innovation Group. The study
A clever drone-powered flying screen created by NTT Docomo is expected to provide advertisers with new Out Of Home advertising opportunities at
Managing campaign content – and deciding where best to use each asset in an overall campaign journey – is key
One of the hottest new technologies in recent years is Blockchain… a ‘shared ledger’ that enables companies to track transactions in
Everyone’s favourite topic of conversation – the weather – is providing new opportunities for marketers to customise their offerings and
2017 is the year that savvy marketers will employ artificial intelligence (AI) and cognitive technologies to gain a competitive edge.