Watson AI soups up interactive ad

Andy Warhol’s favourite soup brand is using the power of artificial intelligence (AI) to cook up new customers. Using the

Market Researchers urged to “embrace and harness” tech instead of fear it

We are entering a golden age of market research, with technology and marketing automation providing researchers access to a wealth of

Data Enables Businesses to Finally “Do Something” About The Weather

The increasing frequency and potency of catastrophic weather events have this year have elevated discussions about “the weather” into many

New smart billboard for London’s famous Piccadilly Lights

London landmark Piccadilly Circus will soon feature a billboard from the the leading edge of outdoor advertising technology. The “Piccadilly

3 Ways to Woo Customers Who Bought from Your Competitor

By special guest contributor David Pyrzenski*. So your product or service was passed over for a competitor’s?  Good news: new

TV ads under new technological assault

A new front has been opened in technology’s war on TV advertising, via a device which claims to mute TV

Most marketers unready for new EU Data Protection Laws

70% of marketers say they are not yet ready to implement new General Data Protection Regulations (GDPR) that will come

How music can build your brand’s identity – and sales

How is music contributing to – or detracting from – your brand…? While the art of branding so often focuses

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to