3 Ways to Woo Customers Who Bought from Your Competitor

By special guest contributor David Pyrzenski*. So your product or service was passed over for a competitor’s?  Good news: new

TV ads under new technological assault

A new front has been opened in technology’s war on TV advertising, via a device which claims to mute TV

Most marketers unready for new EU Data Protection Laws

70% of marketers say they are not yet ready to implement new General Data Protection Regulations (GDPR) that will come

How music can build your brand’s identity – and sales

How is music contributing to – or detracting from – your brand…? While the art of branding so often focuses

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

How to stand apart from the growing tide of telemarketing spam

Tired of receiving unsolicited (‘spam’) telephone sales calls…?  Then spare a sympathetic thought for the beleaguered consumers of India. According to

Leveraging MarTech to Automate Research

Expensive market research has long been a drain on our media budgets. Now, technology is helping us drive down costs

AI moves from sci-fi to must-have

Artificial Intelligence is rapidly becoming essential to successful marketing, and is giving rise to a new age of more effective

Is using Powerpoint undermining your brand?

Using old-fashioned sequential slide tools like Microsoft PowerPoint may be undermining your and your company’s brand. Harvard University conducted a

How AI will put click farm criminals out to pasture

As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.

Amazon to erect anti-competitor barrier around its stores

In an ironic twist, retailing behemoth Amazon is reportedly taking measures to ensure customers in its physical retail stores can’t