Omnichannel drives multiplier of ad recall: research

Ads displayed on multiple devices are twice as likely to be recalled as ads shown on a single device, according to new research.

On Device Research’s Path-to-Purchase tracker also found that audiences exposed to ads on multiple devices achieved +21% more brand awareness, versus an average of +12% for those displayed on a single device.

Similar increases in top-of-mind brand awareness (+11% vs +7%) and online ad recall (+8% vs +4%) were also observed in the bi-annual multi-country study of 500 smartphone users per market.

 

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