Is using Powerpoint undermining your brand?

Using old-fashioned sequential slide tools like Microsoft PowerPoint may be undermining your and your company’s brand. Harvard University conducted a

How AI will put click farm criminals out to pasture

As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.

FIFA’s Brand Blunder Begets Revenue Black Hole

FIFA’s 2015 brand crisis – which saw several officials arrested on corruption charges – continues to cast a pall over

Think sex sells…? Think again.

The idea that “sex sells” has been around for about as long as advertising itself.  However, scientific research reveals a

Amazon to erect anti-competitor barrier around its stores

In an ironic twist, retailing behemoth Amazon is reportedly taking measures to ensure customers in its physical retail stores can’t

Brand Blunder #76: MENSA Mic Drop vs Dumb & Dumber

Implying “customers are stupid” might not seem a wise brand strategy.    Yet that’s exactly what CA Technologies seems to

Brand Blunder #75: Blind to the Similarities?

Can the same original idea occur independently to several advertising creatives…? Sure, it’s possible.  Just as it’s possible that an

Samsung defies disasters to remain Asia’s top brand

Neither exploding mobile phones nor a management corruption scandal were enough to topple South Korea’s Samsung from retaining first place

Peril for brands in politics: research

Most consumers dislike brands that get involved in politics, and are more likely to avoid brands that take a negative

Interbrand names 2017’s Breakthrough Brands

Researchers Interbrand have announced 2017’s “Breakthrough Brands“, 40 next-generation, disruptive brands which they say “define progress and the potential to

IBM puts AI front and center as it unveils new global brand platform

The world’s most valuable* business-to-business brand this week launched its new global brand platform, You to the Power of IBM. Big

Happy ‘Chinese Brands Day’!

Today – like every May 10 to come – has been designated a hallowed day for brands from the emerging

Dove packaging shapes up as controversial campaign

In a creative demonstration of their brand’s core positioning, Dove Body Wash has released a limited edition series of bottles in different