Football becomes one of America’s most polarizing brands

The National Football League of America (NFL) has become one of the most polarizing brands in the United States, according to

Equihax: How a cybersecurity hack can become a brand disaster

The hack of Equifax is a case study in how a cybersecurity incident can spiral into a brand disaster. For

Omnichannel drives multiplier of ad recall: research

Ads displayed on multiple devices are twice as likely to be recalled as ads shown on a single device, according to

Plot twist! Big brands AREN’T dying

Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are

American news brands recovering from Trump’s attacks

Americans’ confidence in their news media has grown in recent months, according to a Reuters/Ipsos opinion poll released today. Despite

TV ads under new technological assault

A new front has been opened in technology’s war on TV advertising, via a device which claims to mute TV

Govt decree takes brand conformity to new extreme

The government of the Australian State of New South Wales has ordered some of Australia’s best-loved cultural institutions to scrap

Brand Blunder #80: Republican candidate’s alt-spelling gaffe

Alabama Senate contender Roy Moore is really putting the “R” in “Rerpublican” (sic). Moore’s super campaign bus proudly features the

“There is a high cost to a bad reputation” says Uber CEO

The London transport authority’s decision not to renew Uber’s operating license has prompted Uber CEO, Dara Khosrowshahi, to counsel his employees on the

CommBank a case study in “reputational cost”

Australia’s Commonwealth Bank is a prime example of the financial and reputational cost of treating customers poorly, according to Brisbane Times business