Omnichannel drives multiplier of ad recall: research

Ads displayed on multiple devices are twice as likely to be recalled as ads shown on a single device, according to

TV ads under new technological assault

A new front has been opened in technology’s war on TV advertising, via a device which claims to mute TV

UK to act on gender stereotypes in ads

Complaints about gender stereotyping in advertising have historically focused on female archetypes: the domestic obsessive, the selfless nurturer, the devoted

The Storied Origins of the World’s Most Memorable Ringtone

In a previous post, I shared the US’s most memorable brand jingles.  Today, courtesy of The Vintage News, I’ll share

Campaign outs China’s most politically-incorrect ads

In the continuing tradition of The Brandthropologist’s popular Brand Blunder series, I’m pleased to share with you Campaign‘s video compilation of the most

The Onion moves long-format advertisers to tears

Satirists The Onion have neatly illustrated the problem for long-format thought leadership advertising in a world of post-millennial attention spans. The

How AI will put click farm criminals out to pasture

As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.

Think sex sells…? Think again.

The idea that “sex sells” has been around for about as long as advertising itself.  However, scientific research reveals a

Brand Blunder #76: MENSA Mic Drop vs Dumb & Dumber

Implying “customers are stupid” might not seem a wise brand strategy.    Yet that’s exactly what CA Technologies seems to