In a previous post, I shared the US’s most memorable brand jingles. Today, courtesy of The Vintage News, I’ll share
In the continuing tradition of The Brandthropologist’s popular Brand Blunder series, I’m pleased to share with you Campaign‘s video compilation of the most
Satirists The Onion have neatly illustrated the problem for long-format thought leadership advertising in a world of post-millennial attention spans. The
As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.
The idea that “sex sells” has been around for about as long as advertising itself. However, scientific research reveals a
Implying “customers are stupid” might not seem a wise brand strategy. Yet that’s exactly what CA Technologies seems to
Can the same original idea occur independently to several advertising creatives…? Sure, it’s possible. Just as it’s possible that an
A clever drone-powered flying screen created by NTT Docomo is expected to provide advertisers with new Out Of Home advertising opportunities at
Global internet advertising expenditure is set to achieve an historic milestone in 2017, overtaking television ad spend for the first
New research from AdColony shows that sub-titles and text overlays can significantly improve the performance of video ads. Many consumers
With the growing investment in programmatic advertising and platforms, protecting your brand from accidentally being placed alongside unsavory content is becoming a
A career in the Australian Government’s Department of Finance is every bit as fun as you might think – that is,
Youthful social platform of the moment, Snapchat, has stepped up its monetization efforts by opening up its APIs to advertising.
With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to
Facebook, now one of the world’s largest advertising platforms, has finally agreed to greater transparency, accountability and precision in the the