Watson AI soups up interactive ad

Andy Warhol’s favourite soup brand is using the power of artificial intelligence (AI) to cook up new customers. Using the

An Awful(ly) Sneaky Sneaker Ad

I’ve always believed in honesty in advertising – an essential ingredient of Brand Authenticity. However, I can’t help but grudgingly

Brand Blunder #86: Google gaffe rips band aid off brand safety claims

Imagine you’re the world’s biggest provider of advertising media.  In fact, 90% of your company’s $75B revenues comes from advertisers who

New smart billboard for London’s famous Piccadilly Lights

London landmark Piccadilly Circus will soon feature a billboard from the the leading edge of outdoor advertising technology. The “Piccadilly

Omnichannel drives multiplier of ad recall: research

Ads displayed on multiple devices are twice as likely to be recalled as ads shown on a single device, according to

TV ads under new technological assault

A new front has been opened in technology’s war on TV advertising, via a device which claims to mute TV

UK to act on gender stereotypes in ads

Complaints about gender stereotyping in advertising have historically focused on female archetypes: the domestic obsessive, the selfless nurturer, the devoted

The Storied Origins of the World’s Most Memorable Ringtone

In a previous post, I shared the US’s most memorable brand jingles.  Today, courtesy of The Vintage News, I’ll share