Trojan Brands lurking the halls of CES

Little-known consumer electronics companies are increasingly fast-tracking their public profiles by licencing what I will call “Trojan Brands”.   It’s a

The More Polish, the Less Brand Authenticity

One of the interesting side-effects of the rise of social media is the way consumers have become increasingly savvy about,

Brand Blunder #31: Fresh Fibs from Not-So-Greengrocer

Australian grocery chain Coles has been caught again* deceiving its customers about the freshness of its produce. Australia’s Advertising Standards Board – an industry