Study spotlights secrets of success

Successful marketers create purposeful brand positioning, carefully assess marketing effectiveness, facilitate local-global collaboration and contribute actively to broader business strategy. That’s the

Garnering insight in Ghana

A Chief Marketing Officer in Accra, Ghana, asked me an interesting question today. We were at a conference about how

Rumours of CMO death – exaggerated?

I’m a little jaundiced  about hyperbolic headlines that proclaim the ‘death’ of a current trend.   Too often, it’s merely