Equihax: How a cybersecurity hack can become a brand disaster

The hack of Equifax is a case study in how a cybersecurity incident can spiral into a brand disaster. For

PR firm to pay heavy price for mismanaging own brand

An update to Brand Blunder #78… The PR agency accused of covertly stirring up racial tension in South Africa could be

Brand Blunder #72: JetSmarter PR Verges on the Ridiculous

JetSmarter, a startup that’s trying to become a kind of Uber for private jets, found out what happens when you

President’s Media Coverage Breaks All Precedents

President Donald J Trump broke all previous records for “earned media” during his first month in office. According to reports

Donald Trump's Communication Masterclass

Clever YouTube communication analyst, The Nerdwriter, has analysed the way Donald Trump uses language differently to other candidates, and provided fascinating insights that challenge the orthodoxy

Prompts for Persuasive Writing

The art of persuasive writing is frequently required, but rarely mastered.   Mark Harris, a VP of Communications with IBM,