Equihax: How a cybersecurity hack can become a brand disaster

The hack of Equifax is a case study in how a cybersecurity incident can spiral into a brand disaster. For

Why Consumers Boycott Brands – Study

More than a fifth of consumers have boycotted a brand as a result of a scandal or negative press, and

Brand Blunder #48: Not So Well Fargo

Storied US brand Wells Fargo is being lynched by its own senior management, following revelations that the bank incented employees

Brand Blunder #9: still no smooth sailing for Carnival

Carnival Cruises continues to struggle with managing its brand’s moments of truth. As I wrote in this blog a month

For some, the Carnival is over

The Carnival cruise line’s recent maritime mishaps serve as a useful reminder that times of crisis are particularly potent ‘moments