For bricks and mortar retailers, the encroachment of Amazon and its online ilk is akin to global warming … a catastrophic,
Managing campaign content – and deciding where best to use each asset in an overall campaign journey – is key
Everyone’s favourite topic of conversation – the weather – is providing new opportunities for marketers to customise their offerings and
2017 is the year that savvy marketers will employ artificial intelligence (AI) and cognitive technologies to gain a competitive edge.
With society increasingly reliant on technology to facilitate daily life, it’s even more important that apps and other digital deliverables be
With the growing investment in programmatic advertising and platforms, protecting your brand from accidentally being placed alongside unsavory content is becoming a
People usually search for brands on Google for one of three key reasons. They’re in the market for a product. (Customers
Automated (“programmatic”) advertising is enabling more effective marketing. However, with advertisers increasingly distanced from the media they’re purchasing, new risks
I was interviewed* for Gulf Marketing Review‘s cover feature about whether marketers in the GCC are ready for technological disruption.
While digital transformation has impacted almost every aspect of marketing operations, 38% of marketers say their digital strategies have delivered mixed
The 2016 holiday shopping season got off to a record start during the recent Thanksgiving and Black Friday sales. On
Most millennials have have installed an ad blocker on at least one of their devices; almost half block ads on the
Marketers have long had faith that greater personalisation would lead to greater sales. However, proving that belief has been harder. The tools for delivering
With the modern marketing mix becoming increasingly digital, even the most skilled and successful marketers need to consistently acquire up-to-date skills. A digital training
After my presentation to the EngageInbound event in Dubai, I was asked by a Dubai newspaper, the Khaleej Times, to share my