Football becomes one of America’s most polarizing brands

The National Football League of America (NFL) has become one of the most polarizing brands in the United States, according to

Omnichannel drives multiplier of ad recall: research

Ads displayed on multiple devices are twice as likely to be recalled as ads shown on a single device, according to

Plot twist! Big brands AREN’T dying

Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are

American news brands recovering from Trump’s attacks

Americans’ confidence in their news media has grown in recent months, according to a Reuters/Ipsos opinion poll released today. Despite

Is brand loyalty “a thing of the past”?

“Brand loyalty is tumbling” according to e-commerce providers Salmon, based on a consumer study they commissioned recently. 88% of the consumers

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

How to stand apart from the growing tide of telemarketing spam

Tired of receiving unsolicited (‘spam’) telephone sales calls…?  Then spare a sympathetic thought for the beleaguered consumers of India. According to

Leveraging MarTech to Automate Research

Expensive market research has long been a drain on our media budgets. Now, technology is helping us drive down costs

AI moves from sci-fi to must-have

Artificial Intelligence is rapidly becoming essential to successful marketing, and is giving rise to a new age of more effective

Is using Powerpoint undermining your brand?

Using old-fashioned sequential slide tools like Microsoft PowerPoint may be undermining your and your company’s brand. Harvard University conducted a

How AI will put click farm criminals out to pasture

As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.

Think sex sells…? Think again.

The idea that “sex sells” has been around for about as long as advertising itself.  However, scientific research reveals a

Samsung defies disasters to remain Asia’s top brand

Neither exploding mobile phones nor a management corruption scandal were enough to topple South Korea’s Samsung from retaining first place