For a brand that claims to “empower women’s esteem, recognising that beauty comes in all shapes and sizes”, Dove went
Ad revenues at Snapchat – the internet’s next aspiring ad platform – are growing slower than predicted. eMarketer predicted in March
A Florida man has been arrested for “threatening to damage the reputation of … the Miami Beach Police Department brand”. According
In an impressive demonstration of real-time marketing, car manufacturers were quick to respond to Saudi Arabia’s royal decree permitting women
Brands which provide unhelpful responses to customer complaints in social media are doing more harm than if they had provided
Luxury brands have distanced themselves from Louise Linton, the wife of the US Treasury Secretary who flaunted her expensive designer
The Kardashians, known globally as “famous for being famous”, were the vanguard for a decade characterised by the cult of
Starbucks has been targeted by pranksters potentially seeking payback for the company’s pro-immigration stance. Social tiles promoting “Starbucks Dreamer Day”
Retailer Target has shown how online interactions with Twitter users demonstrably strengthened its brand, increasing sales. As reported in Retail
90% of celebrity brand endorsements on Instagram are not compliant with US Federal Trade Commission regulations, according to a new
United Airlines violent forced offloading of a passenger – prioritising seats for its own employees – has lots of customers vowing to
With video playing an even stronger role in marketing, it’s worth understanding the different ways social platforms measure and report video viewership.
Youthful social platform of the moment, Snapchat, has stepped up its monetization efforts by opening up its APIs to advertising.
Facebook, now one of the world’s largest advertising platforms, has finally agreed to greater transparency, accountability and precision in the the
Retailers’ dilemmas in dealing with Trump-branded products became even more complicated yesterday, when the President publicly reprimanded a retailer for